An area.
We target a whole place — your ZIP code, a neighborhood, a town — and reach the people who live, work and spend time inside it.
Local advertising by Forge Management
We run local geofencing ads for one business per category, per ZIP. Once yours is claimed, your competitor can't have it. Works alongside the agency you already use.
Competitor rowHome zoneHigh-intent retailHow the targeting works
They get used interchangeably and they do different jobs. Your campaign uses both.
We target a whole place — your ZIP code, a neighborhood, a town — and reach the people who live, work and spend time inside it.
We draw a boundary around an actual address — a competitor's lot, a supply house, a stadium — and reach the devices that physically go there.
Your ZIP is the base layer. Fences go on top of it. The location data behind our campaigns maps a business down to the building, its parking lot and the retail block around it — so a fence can tell someone who walked in from someone who drove past. That difference is the whole point of fencing a competitor instead of blanketing the street.
After you say yes
Nothing gets bought until you have approved it. Here is the whole sequence.
We map your ZIP codes and the exact buildings worth fencing, then send it over. No media is bought until you approve that map.
We write, design and produce the concepts for your market. You approve those too. Nothing is stock.
The campaign activates and your category locks in your ZIP codes, in writing, for as long as the plan runs.
What ran, where it ran, how many people saw it and how often. We tune from real delivery. No invented ROI.
That is what the 90-day launch period buys: enough runway for delivery to settle and for two rounds of tuning against real numbers — not a lock-in.
Simple pricing
Every ZIP is priced on its own — run Concentrated where the money is and Standard next door.
Standard
A solid share of one ZIP code. Good for smaller markets or a first territory.Expanded
More of the same ZIP. The right level for most suburban markets.Concentrated
Full coverage for dense or geographically large ZIPs with more people to reach.Neither is required. Both do something static display cannot.
TV inventory costs several times what display does. That is why both sit apart from your ZIP pricing, and why TV covers your whole footprint instead of multiplying with it.
Not ready to pay? Check if your ZIP is still open first →
Plus a $299 one-time activation. 90-day launch period, then month to month with 30 days' notice. Views and reach are planning estimates, not guarantees.
Why one business per ZIP
Most local advertising sells the same ZIP code to everyone in your trade. We don't. When your campaign goes live, your category is locked in your ZIP codes — in writing — for as long as your plan is active. First one in keeps it.
Check my ZIPYou buy GeoForge one ZIP code at a time. Each ZIP's price covers territory planning, campaign setup, the static ad concepts for that ZIP, media delivery, ongoing optimization, and a monthly report. There is no separate media invoice and no vendors to coordinate. Two things are priced separately because their costs are nothing like display: video production at $499 a month, and connected TV at $1,249 a month for your entire footprint rather than per ZIP code.
GeoForge costs $899, $1,299, or $1,699 per month per ZIP code depending on how much of that ZIP you want to cover, plus a one-time $299 activation. Video production adds $499 a month and connected TV adds $1,249 a month. There is no minimum number of ZIP codes and no separate ad-spend invoice.
Geofencing advertising delivers ads to devices based on where they physically are or have been, rather than only on who the person is. A geofence is a virtual boundary drawn around a specific location — a competitor's building, a supply house, a stadium — and devices that enter it become targetable.
Geotargeting targets an area: a ZIP code, a neighborhood, a town. It reaches the people who live, work and spend time inside that area, and it is how you stay known across a market. Geofencing targets a specific building and reaches the devices that physically went there, which is how you reach someone at the moment they are already shopping. GeoForge campaigns use both — the ZIP is the base layer and fences sit on top of it.
Fifteen seconds by default. For campaigns aimed at driving visits, 15-second spots outperform 30-second ones by a wide margin while finishing at nearly the same rate, and the platform accepts anything from 5 to 30 seconds. A 30-second cut is available on request if you need a longer story.
No. Connected TV is one flat monthly cost that covers every ZIP code in your plan, because a single campaign can target all of them at once — the budget does not multiply with your footprint. The trade-off is that spreading one TV budget across four ZIPs means less weight in each, so past two or three ZIPs we will tell you whether a second TV unit is worth it rather than letting it thin out.
Yes. Connected TV needs a video to run, but it does not have to be one we made. Send us a 15 or 30-second spot at 1280x720 or larger and we will run it, and you skip the video production cost entirely.
No. GeoForge does one thing — managed location advertising — and runs alongside whatever you already have: your agency, your SEO provider, your website team, your own Google and Meta accounts. Nothing you currently run has to change for a GeoForge campaign to go live.
No. Forge Management is based in Greater Birmingham, Alabama, but location advertising is not limited by where we sit — we run campaigns in any US ZIP code and currently have clients as far out as Las Vegas. Being local to Birmingham just means we can meet in person there.
GeoForge is the location-advertising specialty of Forge Management. Rather than offer everything at once, Forge Management runs GeoForge as a focused service: one discipline, done properly, priced per ZIP code. Campaigns are planned and managed in-house, not resold through a wholesaler.
No. The core campaign uses enterprise location-advertising inventory, because Google and Meta do not offer the same geofencing controls. GeoForge does not manage Google or Meta accounts.
Protection is your business category inside the ZIP codes named in your agreement. It starts when your campaign activates and holds while your plan is active. We will not run a GeoForge campaign for a directly competing business in those ZIPs during that time.
Most businesses start with one — the ZIP where the work already comes from — and add neighboring ZIPs once they can see what delivery looks like. There is no minimum and no bundle to buy into. Add or drop a ZIP any month, and set each one to the level that market deserves.
A 90-day launch period so the campaign can establish delivery and produce useful data, then month to month with 30 days' notice to cancel.
Check availability
Tell us your trade and your ZIP codes. We'll check whether your category is still available and send you what the campaign would look like. Nothing is activated, and nobody calls unless you ask.